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Online shop

An online shop is a digital sales channel with product selection and ordering. The shop system is its underlying software.

E-Commerce

Offering product selection and ordering online

An online shop is an internet-based sales channel where customers can view product information, select goods and submit orders. It includes the visible product pages and the path from selection to order receipt. The term describes the business's actual selling environment. The shop system, by contrast, is the underlying software. Which other systems handle payment, inventory and shipping depends on the configured solution and its integrations.

A fictional merchant sells a grey felt desk mat in its own shop. The customer reads the material details, adds the mat to the cart, specifies the quantity and enters a delivery address. The business's order view must receive that exact item with the quantity ordered and address selected. The merchant connects this incoming order to internal processing, for example in the shop administration or through an interface to its merchandise management system.

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Insights · E-Commerce2 minReturn analysis needs the product information shown at purchaseA return reason needs links to the variant and product information at purchase before changing shop software. The current catalogue may show a different version.Lena FischerNov 13, 2026
Insights · E-Commerce2 minAssess a shop relaunch by version and customer journeyEvaluate visible purchase journeys and internal processing together after a relaunch. Version links and comparable observations inform the next change.Lena FischerNov 13, 2026
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