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Expert articles, assessments and short explanations of terms from our service areas.
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Guides

Expert articles from our service areas

articles: 70
Areas: 8
updated: Nov 13, 2026

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The latest articles first. Choose an area to see only its articles.

IT Consulting & Strategy2 minRequest comparable quotes for a software projectA worked portal example shows how to specify outcomes, scope boundaries, your contributions and unresolved assumptions before requesting quotes.Daniel HartmannNov 13, 2026
IT Consulting & Strategy2 minOrder IT initiatives by value and available capacityCompare expected value, unresolved prerequisites and available capacity from the right specialists before committing to start dates.Daniel HartmannNov 13, 2026
Online Marketing2 minTurn a website audit into concrete work assignmentsThree hypothetical findings become verifiable tasks: exclusion from search, a loading issue and a blocked form step.Anna NeumannNov 13, 2026
Online Marketing2 minB2B campaigns: compare suitable enquiries and costsA worked campaign example separates form submissions, duplicates and qualified enquiries, with the advertising cost of each.Anna NeumannNov 13, 2026
Online Marketing2 minRedirect old URLs sensibly during a website relaunchMap old addresses to suitable new destinations and check redirects, content and accessibility using a concrete list.Anna NeumannNov 13, 2026
Search and findability2 minSEO at launch: match search questions to service pagesThree questions for a software company show how search needs, service pages and technical launch checks fit together.Anna NeumannNov 13, 2026
Design systems2 minPrepare a design handoff with states and behaviourHand over a specification the team can verify. A worked example of project search shows text, states and checks.Julia HoffmannNov 13, 2026
Design & UX3 minShape the website menu around concrete user tasksMap existing pages to what visitors want to do. A worked example makes menu labels, destinations and the subsequent review explicit.Julia HoffmannNov 13, 2026
Design & UX2 minPlan a multilingual interface around a concrete taskA portal example shows how to plan long labels, local number and date formats, missing translations and language changes during a task.Julia HoffmannNov 13, 2026
Design systems2 minDerive required components from two product viewsA project overview and detail page show which elements can be shared and where different tasks need their own solutions.Julia HoffmannNov 13, 2026
Digital accessibility2 minWrite accessible errors for appointment formsUse different messages for an unreadable date, an unavailable slot and uncertain booking status, and connect errors to their fields.Julia HoffmannNov 13, 2026
Design & UX3 minTest a delivery address dialog with the keyboardA worked example covers focus order, cancellation and saving in an address dialog, making keyboard failures reproducible.Julia HoffmannNov 13, 2026

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