Shopware Agency
A shop, on your own servers too if you like, with the same data as your ERP.
- Shopware 6 with an open-source core
- Custom plugins
- Integration with SAP or JTL
Shopware
SAP
JTL
Xentral
PayPal
E-commerce agency for online shops, from concept to operation
ASES is an e-commerce agency that builds online shops on Shopware, Shopify, WooCommerce or Magento, for consumers and business customers alike. Whether you would like to have an online shop built or your existing shop revamped, we connect it with inventory management, payment and shipping and, on request, continue to look after it once it is live.
Having an online shop built: how it works
Choose where your shop stands today. The map shows your next step and what you get after each phase.
- You are here
Initial consultation and needs
- We
- We ask you to show us how you sell and process orders today, with which systems and lists, and who handles which step. That way, we see what the shop has to do and where it takes work off your team.
- You
- You describe your product range, customer groups and sales channels and name the systems you work with.
- At the end
- A clear picture of shop, customer groups and integrations.
- You are here
System choice and quote
- We
- We describe features, integrations and data migration and decide with you which system your shop will be built on and what is included at launch.
- You
- You set the priorities and review the quote.
- At the end
- A fixed-price quote with a precisely described scope.
- You are here
Design and development
- We
- First we design the most important shop pages: home page, category, product, cart and checkout. You try them out in a clickable prototype before development begins. Then we develop the theme and features, accessible in line with the BFSG and WCAG, and connect the shop with payment, shipping and ERP. You see work in progress through a preview link.
- You
- You give feedback on the prototype and the work in progress and make the design and technology decisions with us.
- At the end
- The finished shop, ready for testing.
- You are here
Testing, data migration and go-live
- We
- We test the shop for its intended use. If it replaces a previous shop, we carry over products and customer accounts, and on request the order history too. At launch, we train your team in product management and order processing.
- You
- You review the shop with us before go-live.
- At the end
- A running shop and a team that manages it itself.
- You are here
Support and further development
- We
- On request, we monitor the shop, install updates of the shop system, plugins and apps and develop new features with you.
- You
- You tell us what your shop needs next.
- At the end
- A shop that stays up to date.
Your first step
We clarify with you what you sell, to whom and through which channels: to consumers, to business customers or to both. This includes which systems the shop needs to connect from day one.
Enough to get started
A short description of your product range and your customers. Also tell us your inventory management or ERP system.
Your first step
We build your existing design or concept. First we look at your documents, then we plan the scope and structure of the shop.
Enough to get started
Your design files, the link to the prototype or your shop concept.
Your first step
First we record what your current shop does and what needs to move into the new system, for example when switching from Shopware 5 to Shopware 6. Then we plan the relaunch with you.
Enough to get started
Your shop's address and, if available, a list of the connected systems. Access credentials help if you are willing to share them.
Your first step
Using your analytics data, we see at which step visitors abandon the purchase and how fast the shop loads. Then we develop it further where the most revenue can be gained.
Enough to get started
Your shop's address. Access to your analytics data helps if you would like to share it.
Open the Website CheckThe comparison further down shows which shop system suits you.Shop systems compared
E-commerce solutions we build
When we develop an online shop, we plan the product page, the checkout and the processing of the order in your company as one connected flow. Often several topics interlock, such as a B2B shop on Shopware that replaces an old shop.
Shopify Agency
A shop without your own server. You only take care of selling.
- Custom theme
- The right apps
- Connected with Xentral or plentymarkets
Shopify- Xentral
plentymarkets
Klarna- PayPal
WooCommerce Agency
Your shop right inside your WordPress website, managed by your team.
- Pages and products in one system
- Custom plugins
- Updates and maintenance
WooCommerce
WordPress
Stripe- PayPal
Mollie
B2B Shop & Ordering Portal
Business customers place orders themselves, at their prices and directly into your ERP.
- Customer prices after login
- Quick order and CSV
- Purchase on account, also as an e-invoice
- Shopware
- SAP
- JTL
Odoo
DATEV
Shop Migration & Relaunch
Your shop moves, with all products and customer accounts.
- Variants, content and, on request, the order history
- A redirect for every old address
- A new design on request
Magento
PrestaShop- WooCommerce
- Shopify
- Shopware
If you also sell through marketplaces, we connect them to the shop and inventory management through interfaces. Orders, stock and prices then stay in sync everywhere.EDI & Marketplace Integration
Shop systems compared: which one suits you?
Shop systems differ in who runs them, what they cost on an ongoing basis and how far you can customize them. The deciding factor is your processes: product range, business customers, the connection to your inventory management and who manages the shop day to day.
| ShopwareOn your own servers | ShopifyBy subscription | WooCommerceOn your own servers | MagentoOn your own servers | |
|---|---|---|---|---|
| Fits if | many items and variants, business customers with their own prices | start without your own servers, common sales processes | website already on WordPress, content and shop in one place | large product range, several shops, brands or countries in one system |
| Operation and data | Open-source core; runs on servers we set up for you | Shopify runs the servers and software | Extension for WordPress; runs on servers we set up for you | Open-source version or Adobe Commerce; runs on servers we set up for you |
| Running costs | License depending on edition, plugins and hosting | Monthly subscription, apps and fees depending on the payment provider | Paid extensions and hosting | License for Adobe Commerce, extensions and hosting |
| B2B | Customer prices, customer groups and approvals in the system, depending on edition | B2B features depending on plan, otherwise via apps | Via extensions | B2B features in Adobe Commerce, otherwise via extensions |
| Customization | Custom plugins; pricing logic and checkout can be customized extensively | Theme, apps and custom features; the core software stays with Shopify | Plugins and custom code in the WordPress environment | Custom modules; pricing logic, checkout and processes can be customized extensively |
| Updates | Updates of system and plugins, installed on a schedule | Shopify handles platform updates | Regular updates of WordPress, WooCommerce and plugins | Version and security updates, installed on a schedule |
We work with all four systems and, after the initial consultation, recommend the shop system that suits your product range, your customers and your programs.
From the cart to accounting
An order in a sample shop, from the click on “Buy” to the invoice in accounting. At each station, you see what your customers notice and which data flows into your systems along the way.
Sample shop · one order
What your customers see
What your systems do
Order → ERP
Payment → accounting
Stock ← ERP
Order → warehouse
Invoice → accounting
Choose a station to see what changes compared to today.
Before
Collecting orders from shop and marketplace in separate inboxes.
With your shop
Orders from the shop and from marketplaces land in one place, with customer, items and delivery address.
Before
Matching incoming payments with orders by hand.
With your shop
Your customers pay the way they are used to, for example with PayPal, Klarna, card or Apple Pay. The incoming payment is matched to the order immediately.
Before
Typing orders into the ERP and reconciling stock in the evening.
With your shop
The order is created in the ERP, and the stock is the same in the shop and the ERP. Prices and item data come from the ERP.
Before
Creating labels one by one and sending tracking numbers by email.
With your shop
As soon as the order comes in, the shipping order appears in the warehouse. The label is created from the order data, and your customer receives their tracking number automatically.
Before
Collecting invoices and exporting them for accounting.
With your shop
The invoice and the incoming payment arrive together in your accounting, and you can post them directly.
The shop can also take product descriptions, images and attributes from your central product database (PIM system).APIs & Integration
What does an online shop cost? What the price depends on
You know the price for your shop before development begins. For setup or migration, you pay a fixed price per project; for support, a flat monthly fee.
Quote
Setup, one-off
Fixed-price project
- Fixed price for the precisely described scope
- If the scope changes, we adjust the quote first
- No billing by the hour
Go-live
After go-live, monthly
Support and further development
- Flat monthly fee for maintenance and support
- Phone support around the clock
- New features per work package, each with its own quote
What the scope depends on
- How many items and variants the shop carries
- Whether consumers, business customers with their own prices or both buy from you
- Whether a custom design is created or an existing theme is adapted
- Which systems are connected: ERP, payment, shipping, marketplaces
- Whether data is carried over from a previous shop
- In how many languages, currencies and countries the shop sells
If you have a budget range, mention it in the initial consultation. We align the scope at launch with it and plan further features for later steps.
Costs after go-live
A finished shop also costs money on an ongoing basis: for the license or subscription of the shop system, for apps and plugins, for the payment providers' fees and for hosting and maintenance. When choosing the system, we calculate these items with you over several years, and they are stated in your quote.
What you own at the end
After full payment, we hand over everything you need to run your shop yourself or have it developed further by another team.
- Code
- The source code of the theme, plugins and features developed for you
- Git repository with the complete change history
- Technical documentation
- Design
- Design files of the shop pages we design for you
- Access
- Admin access to the shop with all rights
- Servers and hosting
- Domains
- Accounts for all services
- Rights
- Rights of use
Your Shopify account and the contracts with the payment providers are in your name from the start.
We write code and documentation so that a new team can also find its way around. You decide who looks after your shop in the future.
Shop systems and services we work with
We choose the systems according to your shop and your existing programs and give the reason for each choice in the quote.
Shop systems
Shops for consumers and business customers, with theme, plugins and custom features.
Payment
Payment providers at checkout, connected with accounting and ERP.
ERP and accounting
Inventory management, accounting and tools that handle recurring steps around the order.
Marketing and CRM
Campaigns, measurement and customer data from the shop.
Cloud and operations
Hosting and fast delivery for the shops we run.
- Shopware
- Shopify
- WooCommerce
- Magento
- Stripe
- PayPal
- Klarna
- Apple Pay
- Google Pay
- Mollie
- Adyen
- SAP
- Odoo
- JTL
- Xentral
- plentymarkets
- weclapp
- DATEV
- n8n
- Zapier
- Make
- Google Ads
- Meta
- Google Analytics
- HubSpot
- Mailchimp
- AWS
- Azure
- Google Cloud
- Hetzner
- Cloudflare
ASES in numbers
- 1 teamOur own team, no subcontractors
- 15+More than 15 years of experience on the team
- 35+Companies in more than 35 countries work with us
- 10Conversations in ten languages
Questions people ask an e-commerce agency
Answers on costs, shop system, migration, integrations and running your shop.
That depends on the scope: on items and variants, your customer groups, the design and the systems we connect. As soon as the scope is set, you receive a fixed-price quote for the project. We bill maintenance and support as a flat monthly fee, and we offer new work after go-live per work package. What the license or subscription, apps and hosting cost on an ongoing basis is also stated in the quote.
Your processes decide. Shopware fits if you carry many variants, supply business customers with their own prices or want to decide on hosting and data yourself. Shopify fits if you want to start without your own servers and hand off the technology. WooCommerce fits if your website already runs on WordPress. Magento suits large product ranges and several shops or countries in one system. The comparison further up shows the differences in detail.
The duration depends on the scope, the integrations and how well prepared your product data is. Our own team starts promptly. If you have a fixed date, such as the start of the season, a trade fair or the end of your current contract, mention it in the initial consultation. We plan the scope at launch accordingly.
Yes, even if another provider built it. First we look at the shop, extensions and data. Then we decide with you whether to develop the shop further or move it to a new system, for example from Shopware 5 to Shopware 6.
So that Google still finds your pages after the move, we plan every address in advance. Where the new system allows it, we keep the existing URL paths. We redirect every other old address permanently (301) to the page with the same content. On the day of the move, we check indexing, redirects, sitemap and tracking; after that, we watch in Search Console how Google crawls and indexes the new shop.
Yes. First we define for every type of data which system is the source of truth: prices and stock usually come from the ERP, orders from the shop. Then we connect the shop with your inventory management, such as SAP, Odoo, JTL, Xentral, plentymarkets or weclapp, and with DATEV for accounting. We connect marketplaces such as Amazon, Otto, eBay or Kaufland in the same way. If a system has no suitable interface, we develop one.
With business customers, several people place orders, at negotiated terms and usually on account. A B2B shop therefore needs company accounts with roles and approvals, prices per customer and quick ways to reorder. On request, B2B and B2C run in one shop, where consumers see gross prices and logged-in business customers see their terms. We clarify with you in the initial consultation whether a shop system with B2B features is enough or a custom-built portal fits better.
Yes. We set up your shop in several languages and currencies, with prices, shipping and payment methods for each country. You keep managing products and orders in one place. We decide with you during planning which countries you start with and which follow later.
For example PayPal, Klarna, credit card via Stripe and Apple Pay. A single payment provider such as Stripe, Mollie or Adyen bundles many of them. That saves contracts and interfaces. Every payment is matched to its order and passed on to accounting and the ERP.
We plan load time into the build of the shop, with images, the theme and the apps and plugins the shop loads. Shops we run ourselves are delivered through Cloudflare. For a running shop, we first measure where time is lost. Our free Website Check shows you how fast your shop loads today.
You do. After full payment, you receive the source code developed for you with the Git repository and technical documentation, the design files, the admin access, the access credentials for servers, domains and all services and the rights of use. With Shopify, the core software stays with the platform; the theme and features we develop for you belong to you, and your Shopify account is in your name from the start.
We do, on request, with updates of the shop system, plugins and apps, with monitoring and further development. You talk to the team that built your shop. Shops we run are hosted on servers in the EU, preferably in Germany, and for personal data we conclude a DPA under Art. 28 GDPR. A Shopify shop is run by Shopify on its own servers; we discuss this difference when choosing the system.
More on e-commerce
- APIs & IntegrationOrders, customer data and stock levels flow between your systems without anyone typing them in.
- Online MarketingCustomers find you on Google and in AI answers, and you see which channel brings inquiries.
- Design & UXYour customers find their way around your website or app without instructions.
- Website CheckChecks your website's load time, SEO, accessibility, security and privacy, for free and in under a minute.E-Invoice ValidatorChecks your XRechnung or ZUGFeRD invoice for free against the official KoSIT rules.
Let's talk about your online shop
Tell us about your product range, your customers and the systems you work with today. We will get back to you as soon as possible and find a date for the initial consultation with you.
- Free initial consultation
- No obligation
- NDA on request