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Insights

Our take on developments and updates

articles: 70
Areas: 8
updated: Nov 13, 2026

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The latest articles first. Choose an area to see only its articles.

IT Consulting & Strategy2 minDigitalisation can begin with a clear working ruleA new tool does not resolve unclear approval by itself. First identify which decision and information are missing from the workflow.Daniel HartmannNov 13, 2026
IT Consulting & Strategy2 minA technology recommendation needs its conditionsAn IT recommendation becomes assessable when goals, alternatives and limits are visible. A search project shows which test result would change the decision.Daniel HartmannNov 13, 2026
IT Consulting & Strategy2 minOrder IT roadmaps by outcomes and dependenciesProduct names rarely explain investment order. A roadmap needs verifiable outcomes and the prerequisites that make them possible.Daniel HartmannNov 13, 2026
Online Marketing1 minAn audit score does not set the investment orderA loading finding and a blocked enquiry path call for different decisions. The score explains only part of the problem.Anna NeumannNov 13, 2026
Online Marketing2 minDoes every customer question need its own page?Similar questions may describe the same task. Check each page’s distinct value before turning them into separate articles.Anna NeumannNov 13, 2026
Data and analytics1 minA new counting rule can report more completionsThe same fictional event sequence yields three events or two sessions with an event. A higher reported value alone does not establish changed behaviour.Anna NeumannNov 13, 2026
Online Marketing2 minSearch volume alone does not set content prioritiesA popular search topic does not automatically fit your offer. Assess the audience, the decision it supports and the question you can actually answer.Anna NeumannNov 13, 2026
Design systems2 minMake sources and rules findable in a design handoffScreenshots show a state. To implement it, the team needs to find the valid design version and the rules behind different views.Julia HoffmannNov 13, 2026
Digital accessibility2 minAdd task checks to automated accessibility testsA scan provides findings within its scope. A concrete task also shows whether operation, labels and states work together.Julia HoffmannNov 13, 2026
Design & UX2 minConsistent design can use different page layoutsA list supports comparison; a confirmation needs the details that matter to the decision. Familiar controls can still be shared.Julia HoffmannNov 13, 2026
Design & UX2 minTranslation coverage does not measure a completed taskComplete language files help check the text inventory. Approving a multilingual interface also requires evidence that the task works.Anna NeumannNov 13, 2026
Design & UX2 minAssess user requests by task and impactA hypothetical warehouse example shows why request frequency, effects on work and conditions of use belong in the same priority decision.Julia HoffmannNov 13, 2026

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