Skip to content

Online marketplace

An online marketplace gives several merchants a shared selling platform. Product, selected seller and specific offer need to remain connected.

Also known asMarketplace
E-Commerce

Bringing several merchants onto one platform

An online marketplace is a platform where several independent merchants can offer their products. The operator provides the shared framework; merchants need to be distinguished as the sellers of their respective offers. Processing an order therefore depends on the specific seller's offer as well as the product. Which functions the platform handles and which remain with the merchant depends on the marketplace model.

On a fictional marketplace, different merchants offer the same desk organiser. Prices and displayed delivery details differ between the offers. The selected seller and corresponding offer must be preserved during selection and order transfer. A general product name alone would not describe that choice unambiguously. Price and delivery information need to come from the same selected offer so that comparing and processing orders does not mix conditions from different merchants.

Sources

Related terms

Articles on this topic

Insights · E-Commerce2 minAssess B2B ordering separately before replacing the ERPA new customer interface can build on the existing ERP. Reliable data access, confirmed orders and integration limits determine whether it works.Lena FischerNov 13, 2026
Insights · E-Commerce2 minSelling in several countries needs more than translated textLanguage, delivery country, currency and payment are separate settings. A fictional country switch shows what needs to be checked together.Anna NeumannNov 13, 2026
Insights · E-Commerce2 minReconcile cart abandonment with order statusCompare missing purchase events with linked order and payment data. Three fictional journeys show different next investigations.Anna NeumannNov 13, 2026
Insights · E-Commerce2 minReturn analysis needs the product information shown at purchaseA return reason needs links to the variant and product information at purchase before changing shop software. The current catalogue may show a different version.Lena FischerNov 13, 2026
Insights · E-Commerce2 minAssess a shop relaunch by version and customer journeyEvaluate visible purchase journeys and internal processing together after a relaunch. Version links and comparable observations inform the next change.Lena FischerNov 13, 2026
Insights · E-Commerce2 minDesign customer and field sales apps around their tasksCustomer reordering and field sales work for assigned customers need clear flows. An example shows where company context, drafts and shared components matter.Lena FischerNov 13, 2026
Insights · E-Commerce2 minChoose payment methods for customer needs and operationsFor each additional payment method, assess the missing customer route, technical suitability, refunds and operational reconciliation.Lena FischerNov 13, 2026
Insights · E-Commerce2 minHeadless shop: which customer task justifies the work?A custom storefront needs a concrete purpose. An example separates brand presentation, specialised buying workflows and ongoing operation.Daniel HartmannNov 13, 2026

E-Commerce with ASES

Online shops, marketplaces and B2B portals

Request a quoteMore on E-Commerce