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E-commerce

E-commerce describes trade through digital ordering channels. Payment and delivery need not take place online as well.

Also known asElectronic commerce
E-Commerce

Separating digital ordering from the rest of the process

E-commerce, or electronic commerce, covers buying and selling goods or services through digital ordering methods. Examples include online shops, ordering functions in apps or electronic data exchange set up for ordering between businesses. Under the OECD definition, the ordering method is decisive; payment and final delivery need not take place online. The term can cover both trade between businesses and sales to individual consumers.

At a fictional spare-parts retailer, a customer orders a power supply through the online shop. Payment follows later by bank transfer, and the goods arrive as a parcel. The digital ordering channel makes this e-commerce, although neither the physical product nor its delivery is digital. If another page only displays the catalogue and accepts a callback request, it has not yet recorded a digital order. Software planning would need to establish which function actually accepts orders and how ordering, payment and shipping connect as separate steps.

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E-Commerce with ASES

Online shops, marketplaces and B2B portals