Product variant
A product variant is a particular version of a product. Its attributes must remain consistent across selection, pricing, stock and ordering.
A product variant is a specific version of a product distinguished by attributes such as size, colour or contents. The product model determines which attributes form variants.
A hypothetical retailer offers the same bottle with 500 ml and 750 ml contents. The versions must remain distinguishable during selection. If stock is tracked per variant, the order and inventory movement must point to the version actually selected. A shared product heading is not sufficient for this.
Translating the description of the same bottle does not create another physical variant. A different sales channel is not automatically a new version either. The item identifier, selected attributes and goods actually delivered must be traceably connected within the relevant system.
Sources
Related terms
- SKUA SKU identifies an internal product or variant. Two pack sizes show why the correct match matters for ordering.
- Product data qualityProduct data quality describes how well information fits its intended use. Complete fields can still describe the wrong goods.
- Delivery capabilityDelivery capability describes whether a specific request can be fulfilled. A stock value alone does not fully answer questions of quantity, destination and time.
- Order historyOrder history shows previous orders within an agreed account scope. Old prices, current availability and current processing remain separate information.
- Dealer portalA dealer portal gives affiliated dealers digital access to agreed information and workflows. Its scope and company assignment need to be clear.
- Billing addressThe billing address is a separate address in an order or invoicing process. It must not be accidentally swapped with the delivery address.
Articles on this topic
E-Commerce with ASES
Online shops, marketplaces and B2B portals