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Product Owner

The person accountable in Scrum for product value, the Product Goal and effective backlog management.

Project work and management

What does a Product Owner do?

In Scrum, the Product Owner is accountable for product value and effective management of the Product Backlog. This includes an understandable Product Goal, clear items and their ordering. The role belongs to one person, not a committee. Tasks can be delegated, but accountability remains.

In a fictional portal project, the Product Owner prioritises reliable request processing before an extra animation and discusses needs with users and operations. Developers assess the work and decide how to build the required outcome. The Product Owner is therefore not simply a boss prescribing every technical task. Different interests need to become traceable product decisions; an ordered wish list alone does not establish actual benefit.

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