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Product data quality

Product data quality describes how well information fits its intended use. Complete fields can still describe the wrong goods.

E-Commerce

Product data quality describes how suitable product information is for a particular use. It includes correct values and sufficiently complete details, as well as consistency between descriptions, attributes and assignments.

In a hypothetical example, a bottle's description says 750 ml while its contents field says 500 ml. Both fields are filled in. The contradiction still exists and can affect selection or ordering. A reliable product reference is needed to establish which value is correct.

A completeness score alone therefore does not prove business-level accuracy. Required information also depends on the product and intended channel. For important fields, record where the confirmed value comes from and who may correct it. A new shop interface cannot make this decision by itself.

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