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SKU

A SKU identifies an internal product or variant. Two pack sizes show why the correct match matters for ordering.

Also known asStock Keeping Unit
E-Commerce

What is a SKU?

SKU stands for stock keeping unit. The code identifies a product or variant for internal business management. It is different from a barcode.

In a hypothetical catalogue, A-6 means a carton of six units; A-12 means a carton of twelve. An order for “two cartons of A” lacks an unambiguous match. The unit quantity can only be determined after selecting the right pack.

A SKU does not automatically establish price, purchasing permission or availability for delivery. Those come from the relevant data and rules. Connected systems must reliably recognise the same variant; similar product names are insufficient.

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