Skip to content

Product information management

PIM organises product attributes, descriptions and language versions. A PIM system prepares this information for different output channels.

Also known asPIM
APIs & Integration

What is product information management?

Product information management, or PIM, organises the collection, maintenance and provision of product information. This can include technical attributes, descriptions, categories and language versions. A PIM system supports the work through a shared data model. The project defines which data it owns and which it receives from ERP, DAM or other sources.

A fictional sensor manufacturer plans to store the cable length for item SENSOR-A as a value with a unit: 2 m. German and Turkish descriptions remain separate language values for the same item. The website should show the length in metres; the PDF catalogue adapter needs to output 2000 mm to match its target format. A number field without a unit would be insufficient for that conversion.

In this example, stock quantities still come from the ERP. The PIM holds descriptive product attributes; the integration must define which version is approved for the website and catalogue. Whether a particular PIM solution takes on additional tasks needs to be checked against its capabilities.

Sources

Related terms

Articles on this topic

Insights · APIs & Integration2 minClarify an interface’s job before replacing itAn outdated connection may still carry important workflows. Its replacement needs clarity about effects, exceptions and open operations.Tobias KrügerNov 13, 2026
Insights · APIs & Integration2 minIntegrations need accountable owners after launchAn operating connection needs decisions about changes and incidents. Technical setup alone does not assign that responsibility.Daniel HartmannNov 13, 2026
Insights · APIs & Integration2 minIntegration effort depends on the data path you needTwo tools with APIs can require different preparation. The deciding factors are the required data, operations and permissions.Tobias KrügerNov 13, 2026
Insights · APIs & Integration2 minA shared data model needs agreed meaningThe same field can mean different things in a CRM and an ERP. The teams need to agree its meaning before defining a shared structure.Tobias KrügerNov 13, 2026
Insights · APIs & Integration2 minWebhook integrations need rules for repeat deliveriesControl the business effects of repeated webhooks. A missing acknowledgement must not trigger another order without checking.Tobias KrügerNov 13, 2026
Insights · APIs & Integration3 minUnclear customer mappings need a defined resolution pathResending does not resolve an unclear customer mapping. An integration needs a documented path from clarification to a confirmed target outcome.Tobias KrügerNov 13, 2026
Insights · APIs & Integration2 minTwo-way synchronisation needs explicit write rulesIf CRM and ERP can write, each shared field needs a conflict rule. The last message to arrive is not automatically the latest business decision.Tobias KrügerNov 13, 2026
Insights · APIs & Integration2 minAn accepted request needs a visible outcomeFor background work, the portal must show what was accepted and how it ends. A successful status query can report a failed job.Tobias KrügerNov 13, 2026

APIs & Integration with ASES

ERP, CRM and shop cleanly connected

Request a quoteMore on APIs & Integration