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Digital asset management

DAM organises digital media files with metadata, versions and usage rules. An application can then find the appropriate approved file.

Also known asDAM
APIs & Integration

What is digital asset management?

Digital asset management, or DAM, means managing digital files such as images, videos, audio or presentations. A DAM system supports storing, finding, versioning and providing these media. Metadata describes content, language and intended use, for example. The approval and access rules a solution supports need to fit the requirements.

A fictional software company plans to manage help portal screenshots through media object SCREEN-A. Version v2 is approved for the public portal; v3 remains an internal draft. The CMS integration should retrieve the approved version specifically rather than automatically use the last file uploaded. Language and application version help with selection.

Here, the DAM manages the file and its usage status; the CMS links it to the relevant help article. Read access to internal media alone should not authorise public publication. Whether separate products or integrated features are used depends on the selected solution and its integration.

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