Long-tail keyword
Long-tail keywords are search phrases with relatively low individual demand. They are often specific; length alone proves neither volume nor business value.
Long-tail keywords are search expressions among the many terms with individually lower demand. They are often more specific than broad topic terms. The number of words alone, however, is not enough to establish demand or business value.
In hypothetical topic planning, “B2B portal with order approval for branches” is a candidate for a narrowly framed search question. No search volume has been measured here for this wording. Its length therefore does not prove that it is actually searched infrequently.
Even a highly specific question can be purely research-oriented or face strong competition. Low demand guarantees neither easy rankings nor visitors ready to buy. Check its connection to the offer and the appropriate answer. Do not create an almost identical page for every small wording variation.
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Related terms
- KeywordA keyword is a word or phrase used in search and content planning. In search ads, it is a targeting term and need not match the actual query word for word.
- Search intentSearch intent is the goal behind a search query. Wording provides clues, but does not give certain knowledge of an individual’s intentions.
- Crawl budgetCrawl budget describes which URLs Google can and wants to fetch. Server capacity and crawl demand work together.
- Robots directiveRobots directives give indexing or presentation rules to search engines that support them. The crawler and the delivery route also matter.
- NoindexNoindex controls inclusion in search engines that support the instruction. The crawler must be able to read it; it does not replace access protection.
- Indexing statusIndexing status describes a URL’s inclusion in a search index. It is distinct from reachability and visibility for a particular search.
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