Does every customer question need its own page?

Examine the task behind the wording

“Connecting CRM and ERP” and “Exchanging customer data between CRM and ERP” may create different expectations. They may also be two entry points into the same decision. Titles alone do not settle that. Read the contents and name the concrete task the reader can perform afterward.

Google puts usefulness for the intended audience at the centre of helpful content. That does not establish a fixed number of permitted pages per topic. Our editorial recommendation is that an additional page needs a recognizable contribution of its own.

Example: combine repetition, preserve substance

This inventory is entirely fictional. Both texts address the same project team and should help it define responsibility for customer data before integration.

The combined article could be called “Connecting CRM and ERP: defining data responsibility”. It contains a completed mapping of field, authoritative system and permitted change, plus a decision for conflicts. The team then need not piece the answer together from two nearly identical introductions.

One possible completed mapping for this example:

In this example, a differing billing address from CRM becomes a case for clarification and does not automatically overwrite the ERP state.

The example does not prescribe which system must generally own which customer data.

When a separate page remains useful

A guide to handling existing duplicates may solve a different task: identify, review and merge records in a controlled way. If it has enough distinct substance for that, a linked detailed guide makes sense. A reworded title with the same answer provides a weaker reason.

For existing pages, examine entry points and internal links before merging. Preserve useful sections and make appropriate decisions about old URLs. Complete language translations are a different case from repeated content within one language. Fewer pages are not an end in themselves or a guarantee of better search positions.

Sources

• Google Search Central: Helpful, reliable, people-first content