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Noindex

Noindex controls inclusion in search engines that support the instruction. The crawler must be able to read it; it does not replace access protection.

Also known asNoindex directive
Online Marketing

A website can use noindex to prevent search engines that support the instruction from indexing content. Google supports it in a meta tag or HTTP response header. The instruction controls inclusion in search, rather than permission to read the page.

The instruction must be accessible

In a fictional design, a publicly accessible preview page should not appear in Google Search. The instruction is planned for that purpose. If robots.txt also prevents the page from being fetched, Googlebot cannot read the instruction served there. Saving the file does not mean the search system has already processed the added instruction.

Separate search control from confidentiality

Google explains the crawling needed for Noindex to take effect. For confidential content, Google describes separate access protection. First establish whether the page may remain publicly accessible. Noindex alone is not sufficient protection for a private customer page.

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