Cross-selling

An addition to the existing product

Cross-selling means offering complementary products or services alongside a selected offer. In software, this can be a separately purchasable add-on while the existing plan remains in place. Moving to a more expensive alternative is upselling.

Check the add-on and access rights

A fictional project application offers the additional export module time-export. It requires the time-tracking feature time-tracking. This is the example’s own product rule, not a ready-made Stripe feature. The product catalogue mapping must record which feature the module requires and which plans already include it.

The recommendation logic therefore checks the current plan and active access rights. Without time tracking, the interface must not present the export module as immediately usable. If export is already included, it must not appear again as a required additional purchase. The application explains the additional price, duration and export scope; the add-on offer is explicitly selected.

A visible recommendation does not grant access rights. Before exporting, the server checks the feature actually enabled. Stripe documents Entitlements as a mapping between products, features and a customer’s active access; this differs from merely displaying an offer. The described flow is a design, not a configured integration or a measured sales effect.

Sources

• Shopify — Cross-selling and upselling

• Stripe — Entitlements