Cart abandonment
Items are added to a cart without completing the purchase. Analysis needs a time window and a rule for matching later orders.
What is cart abandonment?
Cart abandonment occurs when someone adds items to a cart but does not complete the purchase. They need not have started checkout. A metric requires a defined observation window and a rule for linking carts to later orders. An abandoned cart alone does not reveal a particular cause.
In a fictional garden shop, someone adds a terracotta pot to the cart and closes the window without ordering. The purchase remains incomplete for the session being examined. If they order the next day, linking that purchase back depends on the analysis rule and available data. Whether shipping costs, an interruption or no intention to buy was decisive would need separate investigation.
Sources
Related terms
- CheckoutCheckout leads from the cart to order submission. The current selection, required details and order summary need to agree.
- Guest checkoutGuest checkout permits a purchase without mandatory account sign-in. Contact and delivery details needed for the order are still recorded.
- Delivery capabilityDelivery capability describes whether a specific request can be fulfilled. A stock value alone does not fully answer questions of quantity, destination and time.
- Order historyOrder history shows previous orders within an agreed account scope. Old prices, current availability and current processing remain separate information.
- Dealer portalA dealer portal gives affiliated dealers digital access to agreed information and workflows. Its scope and company assignment need to be clear.
- Billing addressThe billing address is a separate address in an order or invoicing process. It must not be accidentally swapped with the delivery address.
Articles on this topic
E-Commerce with ASES
Online shops, marketplaces and B2B portals