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Sentiment analysis

Estimating the attitude expressed in text, such as positive, negative or neutral; it does not replace assessment of the underlying business issue.

AI & Automation

What does sentiment analysis show?

Sentiment analysis estimates the attitude expressed in text, for example as positive, negative or neutral. Depending on the method, it may examine whole documents, individual sentences or statements about particular subjects. An overall score can combine different evaluations in the same text and obscure important distinctions. The result reflects an interpretation of linguistic cues. It is not a reliable measurement of a person's actual emotional state, and it does not determine operational urgency by itself.

In a fictional service example, a customer writes: “The technician was friendly. The fault is still there.” A combined assessment should not offset the praise against the unresolved fault and thereby remove the case from active handling. The team plans checks involving mixed assessments, negations, irony and typical specialist terms. These checks examine whether the need for technical action is preserved regardless of tone. Priority and closure of the service case follow the defined business criteria; a sentiment score alone does not decide them.

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