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Generative AI

Generative AI produces content such as text, images or code. Quality is assessed against its intended use and available source information.

Also known asGenerative artificial intelligenceGenAI
AI & Automation

Generate new content for a purpose

Generative AI refers to AI methods that produce content such as text, images, audio or code. Their output depends in part on the input and patterns learned by the model. A language model is one form; not every generative application produces text.

In a fictional example, a system drafts a product description from approved product data. If material information is missing, a plausible addition must not be adopted as a confirmed product feature. The draft is checked against its source information.

Classification instead assigns, for example, a message to a predefined category. That does not necessarily require free-text generation. The appropriate method depends on the intended outcome. Generated content is also not automatically factually correct or ready for publication without further checking.

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