Minimum viable product (MVP)
An MVP is a limited product or offer used to test a concrete assumption about customer behaviour.
A minimum viable product, or MVP, is a limited product or offer that lets a team test a concrete assumption about customer behaviour with as little effort as practical. Learning from actual use is the point.
A fictional wholesaler wants to know whether existing customers will reorder regularly themselves. A small portal with selected products and initially manual processing behind the scenes can test that question. Full route planning may not yet be necessary for this learning goal.
Scope follows the hypothesis and observable behaviour. A screen mock-up without a usable action provides different evidence. An MVP still needs the safety and business correctness required for its use; limited scope does not justify unreliable ordering.
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Related terms
- Acceptance criteriaAcceptance criteria state verifiable outcomes used to assess whether a requirement meets its intended need.
- Product discoveryInvestigating needs, constraints and risky assumptions before settling on a product solution.
- Product OwnerThe person accountable in Scrum for product value, the Product Goal and effective backlog management.
- Definition of DoneThe shared description of the quality conditions a completed product Increment must meet.
- User storyA short description of a user role, a need and the goal behind it.
- Product BacklogThe ordered, continually evolving collection of improvements needed for a product.
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