Conversion rate
Conversion rate expresses defined goal actions as a share of an explicitly named base.
Conversion rate expresses defined goal actions as a share of a named base. Google Ads, for example, divides conversions by attributable ad interactions in the same period. Other reports may use sessions or users as their denominator.
A fictional report records 20 conversions from 1,000 attributable ad interactions: 20 ÷ 1,000 × 100 = 2%. The counted action must be defined, such as a successfully recorded enquiry. Clicking a submit button does not automatically establish that.
Comparisons need the same numerator, denominator and period. A higher rate can also come from a changed measurement definition. It does not by itself show enquiry quality or revenue won.
Sources
Related terms
- Crawl budgetCrawl budget describes which URLs Google can and wants to fetch. Server capacity and crawl demand work together.
- Robots directiveRobots directives give indexing or presentation rules to search engines that support them. The crawler and the delivery route also matter.
- NoindexNoindex controls inclusion in search engines that support the instruction. The crawler must be able to read it; it does not replace access protection.
- Indexing statusIndexing status describes a URL’s inclusion in a search index. It is distinct from reachability and visibility for a particular search.
- HreflangHreflang identifies related language or regional versions of a page for search engines.
- Canonical URLA canonical URL is the preferred address for identical or very similar content; search engines assess several signals when choosing it.
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