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Recommendation system

A system that selects or ranks relevant candidates from available items, for example using their features or interaction history.

Also known asRecommendation engine
AI & Automation

How are recommendations produced?

A recommendation system selects candidates from available content or products and may rank them by expected relevance. It can use item features, known interests or past interactions. Recommendations may be personalised or relate to an item currently being viewed. The objective and eligible candidates must be defined: similarity or frequent joint use alone does not make a suggestion suitable for the specific need.

In a fictional tool shop, suitable accessories are to be suggested for the drill D-28. Frequently bought-together products may include accessories with an incompatible fitting. Selection therefore needs to be limited to the required compatibility using verified product attributes. The team plans checks with suitable and unsuitable accessories as well as incomplete attribute data. Without reliable evidence of compatibility, the presentation must not promise a confirmed fit. Assessment considers suitable suggestions and identified unsuitable ones; clicks alone do not show suitability.

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