Discount code

What is a discount code?

A discount code, also called a promotion code, is a string a customer uses to request a defined reduction during a purchase. Redemption depends on conditions such as the period, eligible items, minimum merchandise value and permitted combinations. A voucher holding a monetary balance serves a different function.

A fictional wool shop plans the code GARNSTART. In this example, it applies only to yarn during a defined promotional period, once per customer account, and cannot be combined with other discounts. The minimum merchandise value covers eligible yarn only; shipping charges and knitting needles do not count. In the planned test, the code should give no discount when the yarn value is insufficient, even with a higher total. Purchasing at the normal price remains possible. Next, a qualifying basket, an expired code and another attempt with the same customer account after successful redemption should be checked. The conditions should be understandable when the offer is presented.

Sources

• Shopify — Discount codes

• Stripe — Add discounts and promotion codes

• Shopify — Gift cards overview