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Duplicate detection

Duplicate detection finds records that might describe the same entity. A match is initially only a suspected duplicate, not an automatic decision to merge.

APIs & Integration

Duplicate detection searches for records that may describe the same real-world entity. Rules can compare names, addresses or other attributes. Which similarities count as suspicious depends on the entity type and dataset.

In a hypothetical CRM, two companies share a contact address because one purchasing contact handles both. A rule based only on this address can flag a possible duplicate even though the companies are separate business accounts. Conversely, the same customer may remain undetected under different spellings.

Detection and merging are therefore separate steps. A suspected duplicate may trigger a review, warning or write block. Only a business-confirmed decision should determine whether records belong together and which details to retain. A similarity match alone does not prove identity.

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