CRM
CRM organises work on customer relationships. A quotation example explains its use and the basic distinction from an ERP.
What does CRM mean?
CRM stands for customer relationship management. A CRM system organises information and activities concerning existing and prospective customers.
In a hypothetical example, a customer asks about a quotation. The team finds the contact, responsible colleague and latest conversation in the record. Identifying which quotation version was accepted still requires a suitable system rule.
An ERP supports other business tasks, such as order processing and stock management. The precise boundary depends on the products used. Transferring an accepted quotation requires a reliable customer match and a defined transfer status.
Source
Salesforce: What is CRM?. The example is hypothetical.
Related terms
- Transactional inboxA transactional inbox uses durable message records to protect local processing against duplicate deliveries.
- Message acknowledgementA message acknowledgement tells the broker that a delivery has been received or processed according to the agreed rule.
- Retry jitterRetry jitter varies waiting times randomly to spread retries and reduce simultaneous requests from many clients.
- Test tenantA logically bounded customer context of a multitenant application, configured for testing.
- Webhook replayWebhook replay means sending a webhook notification again. Deliberate recovery and replay attacks require different checks.
- Idempotency keyAn idempotency key identifies retries of the same intended request. Scope, retention and API rules determine its effect.
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